Accounting Apps Podcast

Reflections from 2025 & Forecasts for 2026 🤖 | Cloudoffis

A lively panel reflects on 2025's tech-driven accounting trends, AI, automation, clean data, and what’s next for 2026. Ethics, awards, remote work, and receipts that must die!
Summary
In this panel discussion recorded at the Cloudoffis end-of-year event in Sydney, Heather Smith is joined by John Munden (Cloudoffis), Tyler Caskey (The Bean Counters), and Natalia Clark (Easy Super) to reflect on 2025 and forecast on the future in 2026 and beyond in the accounting and auditing industry.
In this episode, we talk about . . .
Key 2025 trends: AI integration, automation pain points, rapid tech change.
The obsession with building AI agents into workflows.
Insights on award-winning success and staying unique.
The shift to remote-first work and global team building.
Strategic investments in talent vs. tech at Cloudoffis.
The call to kill receipts, wet signatures, and corporate cheques.
Bold forecasts for AI replacing admin roles and fast decision-making gaps.
Final takeaway: ethics, professionalism, and agility are your superpowers.
Contact details:
 
Sponsor Offers:  Here
Cloudoffis : https://cloudoffis.com.au/ 
Natalia Clark : https://www.linkedin.com/in/nataliaclack-easysuper/ 
Tyler Caskey : https://www.linkedin.com/in/tylercaskey/ 
John Munden : https://www.linkedin.com/in/jmunden/  
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

Data-Driven Growth for Manufacturers 📊 | Jarrod Adam

Jarrod Adam is Head of Production & Distribution at The Access Group
Explore how Unleashed helps small businesses thrive through AI-driven inventory management, smarter tools, and actionable data that streamline operations and empower strategic growth.
Summary
Today I’m speaking with Jarrod Adam, Head of Production & Distribution at The Access Group. In this episode, we talk about . . . how Unleashed empowers small businesses with actionable data, AI-powered tools, and integrated inventory solutions.
Introduction to Jarrod Adam and his background in product management
The story behind Unleashed and its acquisition by The Access Group
Overview of the inventory and warehouse management landscape for SMBs
Unleashed’s value proposition for small businesses and advisors
When and why to move from basic inventory in GL systems to dedicated inventory tools
Implementation approach and onboarding process at Unleashed
Unleashed’s ecosystem: integrations with Xero, QuickBooks, Shopify, Amazon & more
Evolving supply chain issues post-COVID and solutions like Advanced Inventory Manager (AIM)
AI in Unleashed: Evo copilot, AI feed, and intelligent agents
Partner Portal for accountants and bookkeepers – real-time client access
Use of operational data for advisory services
The Unleashed Manufacturing Health Index – valuable for advisory insights
Discussion around the manufacturing “haves and have-nots”
Closing thoughts on simplicity, design, and real value from software
🧰 Apps & Tools Mentioned:
Unleashed, Xero, QuickBooks, Shopify, WooCommerce, Amazon, Access Evo, Advanced Inventory Manager
⏱️ YouTube Timestamped Chapters
00:00 – Welcome & Guest Intro: Meet Jarrod Adam from Unleashed. 01:58 – From Tigerland to Tech: A playful rugby-themed intro. 04:20 – Jarrod’s Journey to Product Management: How he fell into software. 06:20 – Auckland’s Thriving SaaS Scene: NZ’s impact on global tech. 08:10 – Inventory, CRM & WMS Landscape: What SMBs need today. 10:50 – What Unleashed Does: Efficient workflows + strategic insights. 13:00 – Signs a Business Needs Unleashed: From post-it notes to stock stress. 15:20 – Accountant & Bookkeeper Pain Points: Data, margins & advisory blocks. 17:30 – Implementation Timeline: Fast, guided onboarding sessions. 19:05 – Unleashed Integrations: Xero, QuickBooks, Shopify, Amazon & more. 21:10 – E-commerce Growth Post-COVID: Why integrations are essential. 23:15 – AI & Forecasting with AIM: Managing supply chain uncertainty. 26:00 – Using Data for Better Advice: The power of operational insights. 28:00 – Manufacturing Health Index: A free resource for advisory. 30:00 – Characteristics of Thriving Manufacturers: Mitigating supplier risks. 32:15 – Partner Portal for Accountants: Real-time multi-client access. 34:00 – AI Copilot & Agents: How Evo enhances the user experience. 35:45 – Final Thoughts & Outro: Software should solve problems, not add them.
Contact details:
Sponsor Offers:  Here
Unleashed Software: https://www.unleashedsoftware.com/ 
Jarrod Adam: https://www.linkedin.com/in/jarrod-adam/ 
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

🌏 Leading Women in Accounting: Influence, Integrity & Impact

Insights from a global panel of women leaders in accounting, exploring influence, ethics, personal branding, and leadership challenges in a male-dominated profession.
Summary
In this special episode of the Accounting Apps Podcast, I moderated a global panel discussion at the Accounting & Business Show Asia 2025 in Singapore. I was joined by Kyelie Baxter (IQ Accountants), Uthaya Ponnusamy (RSM Singapore), and Magdalene Ang (R Chan & Associates, ACCA Singapore Chair) for a panel session I moderated called Influence, Integrity and Impact: Navigating the Reality of Women Leading in Accounting
 
Together we explored:
 
✅ Career journeys and leadership pivots
✅ Building confidence and personal brand (hello USP!)
✅ Ethics vs. earnings — where we draw the line
✅ Mentoring, connection and navigating invisible barriers
✅ Creating influence with integrity and making an impact
 
Listen if you're looking for insight, inspiration, or real-world stories from women reshaping leadership in accounting.
 
Contact details:
Sponsor Offers:  Here
Kyelie Baxter, Managing Director at IQ Accountants 
https://www.linkedin.com/in/kyelie-baxter-fcpa-43224334/ 
Uthaya Ponnusamy, Partner & Industry Lead - Not For Profit sector at RSM Singapore
https://www.linkedin.com/in/uthaya-ponnusamy-5bab1763/ 
Magdalene Ang, Director, R Chan & Associates PAC and Chair of ACCA Singapore Member Network Panel.
https://www.linkedin.com/in/magdalene-ang-fcca-fca-singapore-03b2084b/ 
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU 

From Compliance to Sky-High Advisory ☁️ – Insights from the AB Show 2025

Live from the Accounting & Business Show Asia 2025 in Singapore, Heather chats with innovators about AI, e-invoicing, TikTok trends, cross-border payments and the evolving role of accountants in Asia
Summary
Heather Smith reports from the Accounting & Business Show Asia 2025 in Singapore, sharing floor interviews and key highlights. With strong Australian representation, she reflects on rapid regional digital transformation, cultural insights, and inspiring thought leadership.
Main Topics:
Singapore's digital drive: e-invoicing mandates and cheque phase-out
Government-backed AI innovation via AI Singapore
Roundtable on burnout, boundaries, and micro business sustainability
TikTok insights and media habits reshaping communication
Panel on women on boards and leadership pathways
Interviews Include:
Alvin Chia (OFX) – Cross-border payments with human-first support
Marvin Galang (Jaz AI) – AI-native accounting software for Southeast Asia
Bryan Sng (Simple AI) – AI agents automating accounting ops
Kelvin Koh (Identi.ly) – Face-key file security tech for sensitive documents
Andrew Paton-Smith (Jazoodle) – 60-second forecasts & valuation KPIs
Key Takeaways:
The future of advisory is now
AI is more than a buzzword in Singapore – it's a government initiative
Accountants must embrace tech and set strong boundaries
Social platforms like TikTok can't be ignored
Representation, integrity, and courage are crucial for boardroom progress
LinkedIn Posts from Singaporehttps://www.linkedin.com/posts/heathersmithau_abshowasia-accountingandaccountants-activity-7386538062283075584-1Vh2/
https://www.linkedin.com/posts/heathersmithau_acca-accountingandaccountants-abshowasia-activity-7386619905544056832-6Gdu/
 
https://www.linkedin.com/posts/heathersmithau_accountingandaccountants-abshowasia-activity-7386917433271439360-VY4Y/
 
https://www.linkedin.com/posts/heathersmithau_accountingandaccountants-abshowasia-activity-7386982271796490241-WgIh/ 
 
Contact details:
Sponsor Offers:  Here
Xero http://xero.com/
Koren Wines https://www.linkedin.com/in/koren-wines/ 
Sarah Foo https://www.linkedin.com/in/sarah-foo-fca/
Alvin Chia https://www.linkedin.com/in/alvin-chia-a15a6b65/ 
OFX https://www.ofx.com/ 
Marvin Galang https://www.linkedin.com/in/galangmr/ 
JAZ https://www.jaz.ai/  
Bryan Sng https://www.linkedin.com/in/bryansng/ 
SimpleAi https://simpleaiworks.com/ 
Kelvin Koh https://www.linkedin.com/in/nivlekoh/ 
Identi.ly https://identi.ly/ 
Andrew Paton-Smith https://www.linkedin.com/in/apatonsmith/ 
Jazoodle https://jazoodle.com/ 
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

💨 From Wind to Wins: Woolnorth Renewables NetSuite Journey

Kerry Butler, CFO of Woolnorth Renewables, Tasmania shares her bold NetSuite rollout, revealing strategic insights on tech, budgeting, AI, and scaling clean energy operations.
Summary
Today I’m speaking with Kerry Butler, CFO of Woolnorth Renewables, Tasmania
In this episode, we talk about . . .
Insights from attending SuiteWorld 2025 in Las Vegas
Strategic NetSuite rollout, starting with Planning & Budgeting (NSPB)
Overcoming implementation challenges with a lean finance team
Use of implementation partners: Pivot Two & Netgain
Multilingual board reporting (Chinese & English) and real-time forecasting
Integrations with SharePoint, virtual cards, and maintenance systems
Leveraging AI and Ask Oracle for smarter decision-making
Community involvement and commitment to renewable energy
Advice for scaling businesses and choosing the right tech stack
🧰 Apps & Tools Mentioned:
NetSuite, NetSuite Planning and Budgeting (NSPB), Netgain, Pivot Two, SharePoint, Smart View, Camtasia
📺 Timelines 
00:00 – Welcome & Guest Intro: Kerry Butler, CFO of Woolnorth Renewables 01:45 – Why Kerry Chose NetSuite: Flexibility and ecosystem advantages 04:12 – Board-Ready Reporting in Two Languages: How NSPB enabled it 06:57 – Implementing NSPB First: Breaking ERP rollout conventions 09:43 – Smart Budgeting Tools: Using Smart View for real-time inputs 12:21 – Leveraging Implementation Partners: Pivot Two & Netgain's role 15:02 – Complex Accounting Made Simple: Wind farms, loans & derivatives 17:35 – AI & Strategic Finance: What’s coming next in NetSuite 20:14 – Clean Data = Better AI: System integration & SharePoint sync 22:41 – Ask Oracle: AI-powered reporting for CFOs and CEOs 25:33 – SweetWorld Learnings: Building a global CFO network 28:08 – Advice for Scaling Businesses: Plan for future pain points now 30:17 – CFO Life at SweetWorld: Pitbull concert & Aussie networking 33:42 – Final Reflections: Strategic finance, partnerships & impact
Contact details:
Sponsor Offers:  Here
L: https://www.linkedin.com/in/kerry-butler-1333kes/ 
NetSuite: https://www.netsuite.com.au 
SuiteWorld: https://www.netsuitesuiteworld.com
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

From Automation to Autonomy with NetSuite ⚙️| Scott Wiltshire

Scott Wiltshire, VP & GM of Oracle NetSuite ANZ, unpacks key SuiteWorld 2025 announcements, highlighting AI-driven tools, productivity boosts, and why NetSuite is a game-changer for growing businesses.
Summary
Today I’m speaking with Scott Wiltshire, VP & GM of Oracle NetSuite ANZ.
In this episode, we talk about . . .
Event recap: SuiteWorld 2025 highlights relevant to ANZ
Key tools: AI Connect Services, Prompt Studio, Autonomous Close, Subscription Metrics
NetSuite Next: Major platform upgrade promising zero-day close
Emphasis on AI for automation, reporting, and decision support
Discussion on value of attending SuiteWorld for ANZ professionals
Growing importance of NetSuite's partner ecosystem
Comparison between “automated” vs “autonomous” workflows
Advice on bridging the knowledge gap with dedicated support
NetSuite as a scalable “single source of truth” for growth-focused businesses
🧰 Apps & Tools Mentioned
NetSuite, AI Connect Services, ChatGPT, Prompt Studio, Subscription Metrics SuiteApp, Oracle Cloud Infrastructure (OCI), NetSuite Analytics Warehouse, Safe Search, Advanced Customer Support
⏱️ Timelines
00:00 – Welcome & Introduction: Heather sets the stage for the SuiteWorld 2025 recap 01:15 – NetSuite AI Connect Services: Plug in your AI assistant for real-time action 02:50 – Prompt Studio Explained: Build & deploy GenAI prompts in workflows 04:35 – Subscription Metrics SuiteApp: Real-time visibility into recurring revenue 06:10 – Interview with Scott Wiltshire Begins: First impressions from Las Vegas 08:05 – The AI Buzz at SuiteWorld: Surge in demand for AI-powered accounting 10:00 – Why ANZ Pros Should Attend: Learning, networking, and discovering tools 12:00 – NetSuite as a Growth Platform: From MYOB/Xero to scalable ERP 13:45 – NetSuite Next Preview: Major AI-powered platform upgrade incoming 15:30 – Autonomous Close Feature: Moving towards zero-day book closing 17:20 – Natural Language Reporting: Talk to NetSuite using plain English 19:00 – Prompt Studio in Practice: Real examples from product-based businesses 21:00 – Most Underused New Feature: AI model integration & free querying tools 22:40 – NetSuite’s Partner Ecosystem: Extending NetSuite through collaboration
Contact details:
Sponsor Offers:  Here
L: https://www.linkedin.com/in/scottpwiltshire/ 
NetSuite: https://www.netsuite.com.au 
SuiteWorld: https://www.netsuitesuiteworld.com
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

From 27 Xero Files to NetSuite Powerhouse 🧠|Dianna Butterworth

Dianna Butterworth, CFO of Kieser Australia shares the move from 27 Xero files to NetSuite, improving scalability, budgeting, and team empowerment. 
Summary
Today I’m speaking with Dianna Butterworth, CFO of Kieser Australia s
In this episode, we talk about . . .
Background: Dianna’s path from financial advisor and entrepreneur to CFOCompany Overview: Kieser Australia is a physiotherapy-led strength training provider with 31 clinicsInitial Challenge: Managing 27 separate Xero files across clinicsSolution Chosen: NetSuite ERP with implementation by AnexaKey Outcomes:
Replaced 80+ spreadsheets with NetSuite Planning and Budgeting
Improved team efficiency, moving from 1:5 to 1:12 clinic-to-bookkeeper ratio
Faster monthly reporting and greater data visibility
Budget cycle shortened from six months to one to two months
Integrated Tools: Celigo, Zone & Co, ExpenseMeConference Takeaways: Upcoming AI features in NetSuite and the value of peer networkingAdvice to CFOs:
Invest early in scalable systems
Prioritise agility as much as accuracy
Build confidence in the numbers to support growth
🧰 Apps & Tools Mentioned:
NetSuite, Xero, NetSuite Planning and Budgeting, Celigo, Zone & Co, ExpenseMe, ApprovalMax, Rippling, Blue Collar Cloud Solutions
⏱️ Timelines
00:00 – Welcome and Introduction: Meet Dianna Butterworth, CFO of Keiser Australia 01:40 – Career Journey: From cufflinks to CFO 03:55 – About Kieser: What the business does and how it helps Australians 06:40 – Before NetSuite: The chaos of 27 Xero files 09:10 – Choosing NetSuite: Finding the right ERP for growth 11:30 – Empowering the Team: Moving from manual tasks to analysis 13:45 – Budgeting Breakthrough: Ditching spreadsheets for better planning 16:00 – Role of Anexa: Importance of a strong implementation partner 18:35 – Tech Stack Deep Dive: Celigo, Zone & Co, ExpenseMe 21:00 – Budgeting Speed: From six months to one month 23:30 – Advice for CFOs: Invest early and trust your data 25:20 – Insights from SuiteWorld: AI, networking and lifelong learning 28:10 – Wrapping Up: Thinking big and enjoying the journey
Contact details:
L: https://www.linkedin.com/in/dianna-butterworth-9088947a/  
NetSuite: https://www.netsuite.com.au 
SuiteWorld: https://www.netsuitesuiteworld.com
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

🚀 NetSuite NEXT: AI, Automation & Global Growth |Craig Sullivan

Craig Sullivan, Group VP of Product Management, NetSuite  joins Heather Smith at SuiteWorld25 to reveal AI, automation, and global ERP innovations transforming how accountants and businesses scale smarter.
Summary
Today I’m speaking with Craig Sullivan, Group VP of Product Management, NetSuite
In this episode, we talk about . . .
Insights into NetSuite Next: AI-native ERP, natural language queries & agentic workflows
Grounded AI: Role-based, explainable responses tailored to accounting & finance users
Internationalisation & multilingual support coming to NetSuite AI
Global compliance & e-invoicing updates—AI-enabled validation for governments
AI Connector: Bridging NetSuite with tools like ChatGPT for insights and storefront integration
Advice for accountants stepping into ERP consulting
Importance of planning in successful NetSuite implementation
"Suite Success" methodology explained
Closing with Pitbull (Mr. Worldwide) and the global theme of SuiteWorld25
🧰 Apps & Tools Mentioned
NetSuite, Oracle, ApprovalMax, Soldo, Synder, ChatGPT, Claude, Shopify
 
⏱️ Timelines
00:00 – Welcome to SuiteWorld25: Craig Sullivan joins live from Las Vegas02:15 – Why Accountants Should Care: NetSuite's role in SME digital transformation04:40 – From Frustration to Innovation: Craig’s journey from accountant to product leader07:55 – Big Reveal: What NetSuite NEXT brings to ERP and accounting10:30 – Grounded AI & Natural Language: Role-aware, explainable ERP queries13:25 – Jet Engine, Not Co-Pilot: NetSuite’s bold AI claims15:40 – Going Global: Supporting business in 160+ countries with OneWorld18:20 – AI in Multiple Languages: Multilingual support explained20:05 – E-Invoicing Powered by AI: Compliance turned efficiency booster22:40 – Ask Oracle & Contextual Insights: Smarter decision-making with AI24:55 – AI Connectors in Action: Real-world ChatGPT and Claude integrations27:10 – What Accountants Should Know: Scaling smart from Day One29:00 – Implementation Pitfalls: Planning as the missing puzzle piece30:35 – The Power of Sweet Success: Best practice baked into ERP deployment32:10 – Craig’s Final Insights: AI’s future role in accounting33:55 – Bonus Fun: Pitbull, Mr. Worldwide, and SuiteWorld party prep!
 
Contact details:
L: https://www.linkedin.com/in/craigssullivan/  
NetSuite: https://www.netsuite.com.au 
SuiteWorld: https://www.netsuitesuiteworld.com
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

👟 From Heels to Converse: The Advisory Revolution | Madeline Reeves

Madeline Reeves shares how Advisory Amplified is reimagining accounting conferences with community focus, practical advisory content, and a women-led, inclusive approach.
Summary
Today I’m speaking with Madeline Reeves, Founder & CEO of Fearless Foundry, creator of Advisory Amplified.
In this episode, we talk about . . . Reinventing accounting conferences through a six-city U.S. tour focused on practical advisory content and community building.
Challenges with traditional conferences and the need for real-world application.
Advisory vs. CAS: Clarifying the terminology and implementation.
Empowering women and underrepresented voices in accounting events.
Localised content and community connection via hometown hosts.
Practical tools and strategies for implementing advisory services.
Workbook-based workshops with real, actionable takeaways.
Partnering only with vendors who deliver educational (not salesey) content.
Launching a virtual version of Advisory Amplified on November 18.
Vision for future global expansion and continued grassroots connection.
🌟 Advisory Amplified Sponsors
Fathom – Financial analysis and management reporting tool for accountants and business owners.
Ignition – Client engagement and billing platform that automates proposals, contracts, and payments.
Karbon – Practice management software for accounting firms, streamlining tasks, emails, and workflows.
Relay – Online business banking designed for accountants and small businesses, with integrated financial controls.
OnPay – Payroll and HR software for small businesses, handling wages, tax filings, and benefits.
Fearless Foundry – Creative consulting firm that helps entrepreneurs and organisations with branding, marketing, and strategy.
🧰 Apps & Tools Mentioned:
Avalara, QuickBooks Online Accountant (QBOA), TSheets, Hubdoc,  Abacor, Firm360, Taxfyle
Timestamp 
00:00 – Welcome Madeline Reeves: Advisory Amplified rethinks accounting events. 02:05 – From Avalara to Advisory Leader: Madeline’s tech-to-advisory journey. 06:10 – Why Advisory Amplified Exists: Gaps in traditional conferences. 09:30 – Real Talk: Advisory in the US vs. Global: What's missing in America. 13:25 – Designing Inclusive Conferences: Women-led by design, not default. 17:15 – The Power of Representation: All-female AI panel moment in Chicago. 20:40 – Tools Driving the Advisory Shift: What tech supports real advisory? 23:55 – Advisory Tech Stack Talk: Practical sessions with partner input. 27:10 – From Random Acts of Consulting to Service Lines: Productizing advisory. 30:35 – AI + Advisory Integration: Using AI for better client conversations. 34:00 – Hands-On Learning With Workbooks: Goodbye chicken scratch notes. 37:15 – Building Community with Local Flavour: Hometown hosts & local vendors. 41:05 – Sponsors with Substance: No sales pitches—only educational value. 44:25 – The Value of Diverse Perspectives: Unlocking new ideas through inclusion. 47:00 – Advisory Mindsets & Skills: Let go of perfection, focus on listening. 50:15 – Stop Selling, Start Serving: Grow advisory with current clients. 53:10 – Advisory Amplified Goes Virtual: November 18 launch details. 55:30 – Global Ambitions + The Bus Dream: What's next for the conference. 58:00 – Final Thoughts: Building a future-focused, community-powered industry.
Contact details:
 
Madeline Reeves: https://www.linkedin.com/in/madelinefearless/
Fearless Foundry: https://www.fearlessfoundry.com/
Advisory Amplified: https://www.advisoryamplified.com/ 
Accounting Apps newsletter: http://accountingapps.io/ 
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU

🧠 Growth Mindset & Intentionality: Keys to Practice Success w. Liam Hindle

Liam Hindle, GM of Product & Product Marketing at MYOB
MYOB's Liam Hindle shares insights from the Accounting Industry Monitor, the future of AI in accounting, and how practices can evolve through tech, efficiency, and growth mindset strategies.
Summary
Today I’m speaking with Liam Hindle, GM of Product & Product Marketing at MYOB
Liam highlights "intentionality" as a key to the cultural and operational trait that sets progressive accounting firms apart. 
"I think for me, the word that comes to mind is that they're intentional."
He elaborated that these firms:
Don’t improve by accident or as a byproduct.
Make conscious decisions to invest in their people and operations.
Regularly review processes and strategies.
Prioritise professional development and operational efficiency.
Make strategic use of technology to free up time for high-value work.
Liam emphasized that intentionality helps firms shift from reactive, deadline-driven work to proactive, strategic engagement, unlocking value for both clients and team members.
In this episode, we also talk about . . .
Focus on MYOB’s vision for accounting practices;
Key takeaways from the MYOB Accounting Industry Monitor;
Strategies for handling talent shortages & fostering a growth mindset; 
AI literacy and upskilling as tools for retention & recruitment;
Operational tips for improving efficiency through standardisation and automation;
Importance of strong onboarding and client engagement; 
Data security and AI risk management in MYOB’s product development;
Future of accounting tech: Agentic AI and embedded AI in workflows;
MYOB’s upcoming compliance-focused tools and strategic advisory enablement
 
🧰 Apps & Tools Mentioned:
Apps & Tools Mentioned: MYOB, ChatGPT, Claude, AWS, Teams Copilot, Fireflies
Contact details:
Liam Hindle https://www.linkedin.com/in/liamhindle/
MYOB https://www.myob.com/au 
Accounting Apps newsletter: http://accountingapps.io/ 
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 
YouTube Channel: https://www.youtube.com/ANISEConsulting 
X: https://twitter.com/HeatherSmithAU