Wednesday Sep 13, 2023

Prioritising User Voice to Drive Product Development at Dext | Sabby Gill

Today I’m speaking with Sabby Gill, CEO of Dext. In this episode, we talk about . . .

  • Sabby discussed his first 10 months as CEO of Dext and the changes he has implemented

  • Sabby has been getting out to see accountants, bookkeepers and attending trade shows and regional shows. He has been listening to user feedback to better understand partners' needs. He wants to really focus on what partners are asking for.

  • He has prioritised requested features like “Multi-account management” which allows you to manage multiple businesses or practices under one email address, enabling you to easily navigate between your business accounts from within your Dext account. https://help.dext.com/en/s/article/multi-account-management 

  • Developed an expenses module that users had requested

  • Dext shall be setting up regional advisory boards to get input from influential accountants and bookkeepers and a temperature check from the community.

  • Dext will be launching a Chrome extension called the “Dextension” at Sydney Xerocon ‘23 to better integrate Dext and Xero. It’s  currently in beta - read more here : https://help.dext.com/en/s/article/how-to-use-the-dextension-browser-extension 

  • The Dext Extension will provide new features like quicker navigation between the apps and improved data visibility  

Read more at https://heathersmithsmallbusiness.com/blog/


From here, I suggest you join the Xero Mastermind group on Facebook for advanced conversations around the ecosystem. I suggest you  subscribe to the informative Accounting Apps newsletter which gives you a great overview of the ecosystem space.  I encourage you to connect with me on LinkedIn and subscribe to the Cloud Stories podcast.

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